{"id":135357,"date":"2018-07-26T17:19:38","date_gmt":"2018-07-26T10:19:38","guid":{"rendered":"https:\/\/setkab.go.id\/?p=135357"},"modified":"2018-07-26T17:20:16","modified_gmt":"2018-07-26T10:20:16","slug":"maksimalkan-promosi-pariwisata-indonesia-kemenpar-luncurkan-bus-wonderful-asian-games-2018","status":"publish","type":"post","link":"https:\/\/setkab.go.id\/maksimalkan-promosi-pariwisata-indonesia-kemenpar-luncurkan-bus-wonderful-asian-games-2018\/","title":{"rendered":"Maksimalkan Promosi Pariwisata Indonesia, Kemenpar Luncurkan Bus Wonderful Asian Games 2018"},"content":{"rendered":"
\"Menpar<\/a>

Menpar dalam peluncuran bus dengan branding<\/em> logo Wonderful Indonesia<\/em>\u00a0dan Asian Games 2018 di Lapangan Monas, Jakarta, Kamis (26\/07). (Foto: Humas Kemenpar)<\/p><\/div>\n

Memaksimalkan promosi pariwisata Indonesia pada event<\/em> Asian Games 2018, Menteri Pariwisata (Menpar) meluncurkan bus dengan branding<\/em> logo Wonderful Indonesia<\/em> (WI) dan Asian Games 2018 di Lapangan Monas, Silang Merdeka Barat Daya Jakarta, Kamis (26\/07) pagi.<\/p>\n

Menpar mengatakan penyelenggaraan event<\/em> Asian Games 2018 akan memberikan dampak yang tinggi baik berupa economic value<\/em> atau direct impact<\/em> berupa spending<\/em> dari penonton atau wisatawan mancanegara (wisman) yang datang, maupun media value<\/em> yang nilainya lebih tinggi.<\/p>\n

\u0093Media value<\/em> dari event sport tourism<\/em> besarnya dua kali lipat dari direct impact<\/em>. Untuk Asian Games 2018 yang diproyeksikan memberikan direct impact<\/em> sebesar 170.000 wisman dengan potensi devisa Rp3 triliun, media value<\/em>-nya diproyeksikan lebih besar dari direct impact<\/em>-nya\u0094 kata Menpar.<\/p>\n

Perhitungan nilai media atau media value<\/em> dari event<\/em> olahraga Asian Games 2018 tersebut dengan membandingkan (benchmark<\/em>) dari penyelenggaraan MotoGP yang direct impact<\/em>-nya sebesar US$ 100 juta sedangkan media value<\/em>-nya mencapai US$ 200 juta atau dua kali lipat.<\/p>\n

\u0093Tingginya media value<\/em> MotoGP ini karena pemberitaannya yang luas disiarkan ke 60 negara melalui 200 perusahaan broadcasting<\/em> atau saluran televisi dunia,\u0094 kata Arief Yahya. Perhitungan media value<\/em> ini diperkirakan juga akan terjadi pada event<\/em> Asian Games 2018 yang merupakan salah satu event<\/em> olahraga terbesar di dunia.<\/p>\n

Indirect impact<\/em> untuk Asian Games 2018 yaitu melalui media value<\/em> dengan estimasi jumlah penonton TV (non-streaming<\/em>) sebanyak 300 juta audiens, dengan standar biaya media $25 per thousand viewers<\/em> menghasilkan impact<\/em> sekitar Rp105 Triliun.<\/p>\n

Asian Games yang juga merupakan event sport tourism<\/em> menjadi ajang spektakuler untuk melakukan branding<\/em>, sehingga pada momen tersebut Menpar Arief menggunakan momentum langka ini untuk branding Wonderful Indonesia<\/em> salah satunya dengan melakukan wrapping<\/em> bus yang melayani jalur utama di Jakarta dan Bandara Soekarno-Hatta yang rencananya berjumlah 100 bus, terdiri dari 64 bus Trans Jakarta, 20 Damri Airport<\/em> Bus, dan 16 shuttle<\/em> bus Blue Bird.<\/p>\n

\u0093Branding Wonderful<\/em> Indonesia dengan bus wrapping<\/em> ini telah kita lakukan pada momentum World Cup 2018 Rusia dan Piala Eropa 2016 di Perancis. Selain itu sudah banyak kita lakukan di negara lain, misalnya pada bursa pariwisata dunia di ITB Berlin (Jerman), WTM London, dan kini pada momentum Asian Games 2018,\u0094 jelas Menpar.<\/p>\n

Event<\/em> Asian Games 2018 yang berlangsung di Jakarta dan Palembang pada 18 Agustus hingga 2 September 2018 akan diikuti 45 negara diproyesikan menghadirkan 170.000 wisman yang terdiri dari 10.000 atlet, 5.000 official<\/em>, 5.000 awak media internasional dan 150.000 penonton dengan penerimaaan devisa diperkirakan mencapai Rp3 triliun.<\/p>\n

Acara peluncuran bus tersebut sebagai salah satu upaya nyata co-branding<\/em> yang dilakukan Kementerian Pariwisata (Kemenpar) dengan menggandeng 3 penyedia transportasi bus yaitu Trans Jakarta, PT. DAMRI, dan Blue Bird Group untuk mempromosikan destinasi wisata Indonesia pada bus wrapping<\/em> dengan mengambil momentum Asian Games 2018.<\/p>\n

Saat ini Kemenpar telah melakukan co-branding Wonderful<\/em> Indonesia dengan 119 brands<\/em> yang meliputi corporate<\/em> dan artis entrepreneur.<\/em> Turut hadir dalam kesempatan acara kali ini Wagub DKI Jakarta Sandiaga Uno,\u00a0Ketua II Co-Branding<\/em> Kemenpar Priyantono Rudito, Dirut TransJakarta Budi Kaliwono, Dirut DAMRI SN Milatia Moemin, dan Direktur Blue Bird Group Andrianto Djokosoentono. (Humas Kemenpar\/EN<\/strong>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Memaksimalkan promosi pariwisata Indonesia pada event Asian Games 2018, Menteri Pariwisata (Menpar) meluncurkan bus dengan branding logo Wonderful Indonesia (WI) dan Asian Games 2018 di Lapangan Monas, Silang Merdeka Barat Daya Jakarta, Kamis (26\/07) pagi. Menpar mengatakan penyelenggaraan event Asian Games 2018 akan memberikan dampak yang tinggi baik berupa economic value atau direct impact berupa […]<\/p>\n","protected":false},"author":33,"featured_media":135358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-135357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"acf":[],"yoast_head":"\nMaksimalkan Promosi Pariwisata Indonesia, Kemenpar Luncurkan Bus Wonderful Asian Games 2018 - Sekretariat Kabinet Republik Indonesia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/setkab.go.id\/maksimalkan-promosi-pariwisata-indonesia-kemenpar-luncurkan-bus-wonderful-asian-games-2018\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maksimalkan Promosi Pariwisata Indonesia, Kemenpar Luncurkan Bus Wonderful Asian Games 2018 - Sekretariat Kabinet Republik Indonesia\" \/>\n<meta property=\"og:description\" content=\"Memaksimalkan promosi pariwisata Indonesia pada event Asian Games 2018, Menteri Pariwisata (Menpar) meluncurkan bus dengan branding logo Wonderful Indonesia (WI) dan Asian Games 2018 di Lapangan Monas, Silang Merdeka Barat Daya Jakarta, Kamis (26\/07) pagi. 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