{"id":285848,"date":"2023-09-25T17:59:49","date_gmt":"2023-09-25T10:59:49","guid":{"rendered":"https:\/\/setkab.go.id\/?p=285848"},"modified":"2023-09-25T18:04:58","modified_gmt":"2023-09-25T11:04:58","slug":"pemerintah-revisi-permendag-50-2020-medsos-hanya-fasilitasi-promosi-bukan-transaksi","status":"publish","type":"post","link":"https:\/\/setkab.go.id\/pemerintah-revisi-permendag-50-2020-medsos-hanya-fasilitasi-promosi-bukan-transaksi\/","title":{"rendered":"Pemerintah Revisi Permendag 50\/2020, Medsos Hanya Fasilitasi Promosi Bukan Transaksi"},"content":{"rendered":"
\"\"

Presiden Jokowi memimpin ratas mengenai perniagaan elektronik, Senin (25\/09\/2023), di Istana Merdeka, Jakarta. (Foto: Humas Setkab\/Agung)<\/p><\/div>\n

Pemerintah akan segera merevisi Peraturan Menteri Perdagangan (Permendag) Nomor 50 Tahun 2020 tentang Ketentuan Perizinan Usaha, Periklanan, Pembinaan, dan Pengawasan Pelaku Usaha dalam Perdagangan Melalui Sistem Elektronik.<\/p>\n

Hal ini disampaikan oleh Menteri Perdagangan (Mendag) Zulkifli Hassan usai mengikuti rapat terbatas (ratas) yang dipimpin Presiden RI Joko Widodo (Jokowi) di Istana Merdeka, Senin (25\/09\/2023).<\/p>\n

\u201cBarusan rapat ini mengenai pengaturan perdagangan elektronik,\u00a0khususnya tadi kita bahas mengenai\u00a0social commerce.<\/em>\u00a0Sudah disepakati besok, pulang ini revisi Permendag\u00a0Nomor 50\u00a0Tahun 2020 akan kita tanda tangani,\u201d ujar Mendag.<\/p>\n

Zulkifli menegaskan, dalam Permendag baru tersebut akan diatur sejumlah ketentuan terkait perniagaan elektronik. Salah satunya, pemerintah hanya memperbolehkan media sosial (medsos) digunakan untuk memfasilitasi promosi bukan untuk transaksi.<\/p>\n

\u201cSocial commerce<\/em>\u00a0itu\u00a0hanya boleh memfasilitasi promosi barang atau jasa,\u00a0tidak boleh transaksi langsung,\u00a0bayar langsung,\u00a0tidak boleh lagi. Dia hanya boleh untuk promosi seperti TV. Di TV kan iklan boleh, tapi\u00a0TV kan\u00a0tidak bisa terima uang kan.\u00a0Jadi dia semacam platform digital, jadi tugasnya mempromosikan,\u201d ujarnya.<\/p>\n

Selain itu, lanjut Mendag, pemerintah juga akan melarang medsos merangkap sebagai e-commerce<\/em>. Hal ini dilakukan pemerintah untuk mencegah penyalahgunaan data pribadi masyarakat.<\/p>\n

\u201cSocial media<\/em> dan ini [social commerce<\/em>] tidak ada kaitannya. Jadi\u00a0dia\u00a0harus dipisah, sehingga algoritmanya tidak semua dikuasai,\u00a0dan ini mencegah penggunaan data pribadi untuk kepentingan bisnis,\u201d ujarnya.<\/p>\n

Terkait penjualan barang dari luar negeri, revisi Permendag ini juga akan mengatur daftar barang yang mendapatkan izin untuk diperjualbelikan atau positive list<\/em>. Perdagangan produk impor tersebut juga akan mengikuti aturan yang sama dengan perdagangan luring dalam negeri.<\/p>\n

\u201cBarang dari luar\u00a0itu\u00a0harus sama perlakuannya dengan\u00a0yang\u00a0dalam negeri. Kalau makanan\u00a0harus ada sertifikat halal,\u00a0kalau beauty <\/em>harus ada BPOM-nya\u00a0kalau enggak nanti yang menjamin siapa. Kemudian kalau elektronik harus ada standarnya bahwa ini betul barangnya. Jadi perlakuannya sama dengan yang ada di dalam negeri atau\u00a0offline,<\/em>\u201d kata Mendag.<\/p>\n

Selanjutnya, Mendag menambahkan, pemerintah juga akan membatasi transaksi barang impor yang dijual di platform digital harus bernilai di atas 100 Dolar AS.<\/p>\n

\u201cKalau ada yang melanggar seminggu itu ada surat saya yang ke Kominfo untuk\u00a0memperingatkan. Setelah memperingatkan, tutup,\u201d pungkasnya. (DND\/UN)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pemerintah akan segera merevisi Peraturan Menteri Perdagangan (Permendag) Nomor 50 Tahun 2020 tentang Ketentuan Perizinan Usaha, Periklanan, Pembinaan, dan Pengawasan Pelaku Usaha dalam Perdagangan Melalui Sistem Elektronik. Hal ini disampaikan oleh Menteri Perdagangan (Mendag) Zulkifli Hassan usai mengikuti rapat terbatas (ratas) yang dipimpin Presiden RI Joko Widodo (Jokowi) di Istana Merdeka, Senin (25\/09\/2023). \u201cBarusan rapat […]<\/p>\n","protected":false},"author":34,"featured_media":285850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[1712,1032,1803,1420,2179],"class_list":["post-285848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-kemendag","tag-rapat-terbatas","tag-sidang-kabinet","tag-sidang-kabinet-paripurna","tag-zulkifli-hasan"],"acf":[],"yoast_head":"\nPemerintah Revisi Permendag 50\/2020, Medsos Hanya Fasilitasi Promosi Bukan Transaksi - Sekretariat Kabinet Republik Indonesia<\/title>\n<meta name=\"description\" content=\"Pemerintah Revisi Permendag 50\/2020, Medsos Hanya Fasilitasi Promosi Bukan Transaksi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/setkab.go.id\/pemerintah-revisi-permendag-50-2020-medsos-hanya-fasilitasi-promosi-bukan-transaksi\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pemerintah Revisi Permendag 50\/2020, Medsos Hanya Fasilitasi Promosi Bukan Transaksi - 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