President Jokowi Orders BKKBN to Utilize New Strategy in Efforts to Communicate with Young Families
President Joko “Jokowi” Widodo ordered the National Population and Family Planning Agency (BKKBN) to use a new strategy in the efforts to control the population and organize family planning.
“I urge BKKBN and all its ranks from the center to the village, to use different strategies in providing assistance in empowerment because the main target group fostered by you are the young generation, which is more digitally adept,” the President said at the Opening of the National Coordination Meeting of the Family Planning Establishment (Bangga Kencana) Partnership Program from the State Palace, Jakarta, Thursday (28/1).
Indonesia, the President stated, is facing a demographic bonus and young families dominate Indonesian families now and in the future.
“We all have to realize this and properly prepare so that when golden Indonesia emerges, it is the emergence of healthy families, productive families, quality families. Because it is in their hands the fate of newborns and those who will be born in the future,” the President said.
The President ordered BKKBN to use up-to-date communication methods in disseminating the programs of population control and organizing family planning for young families.
“Everyone has a gadget, everyone has a mobile phone and often using it, they are active on social media. Therefore, the BKKBN communication method must also change. It must have a contemporary character. For information delivery, use up-to-date media, so that the message reaches the target we want,” he said.
The President also reminded BBKBN to disseminate information not only about the number of children and the distance between births but also about efforts to build family resilience as a whole in various fields, such as in the fields of health, economy, children’s education, and family happiness.
On the occasion, President Jokowi also expressed his appreciation to all BKKBN ranks from the central level to the mobilizing cadres in the villages. “I see that the presence of family planning cadres, cadres of family planning extension workers in villages, it is not only for population control but also for a big goal, to improve the quality of family life at the village level in order to create quality small families that are healthy, happy and prosperous,” he said.
President Jokowi further stated that the programs carried out by the BKKBN own a strategic role for the future of the nation and state. “In fact, the family is the pillar of the state. If every family lives a quality life, then Indonesia will also be of a quality, Indonesia will also be prosperous. And don’t forget, in the middle of a prosperous family a healthy, smart family will be born,” he said. (FID/UN) (FI/LW)