Indonesia Has Good Prospect in Coffee Industry: President Jokowi

President Jokowi smells the aroma of coffee displayed in a booth, at the opening of the 2019 Skills Festival, at Kota Kasablanka, Jakarta, Saturday (9/2). (Photo by : Jay/ PR Division)

Indonesian coffee shop has good prospect be it in domestic and international market since it is in par with coffee products from foreign brands, according to President Joko “Jokowi” Widodo.

“I have tried foreign coffee brands, the price (for one cup of coffee) is Rp60,000. Meanwhile, I can get the exact taste in Tuku Cafe only for Rp18,000. So, which one do you prefer? In fact, there is even cheaper coffee in Tulungagung which only at Rp4,000,” President Jokowi said in his directives to prospective barista attending coffee class at the 2019 Skills Festival, at Kota Kasablanka, Jakarta, on Saturday (9/2).

President Jokowi believes that people can compete on price, but the quality that matters, and it must be maintained. He went on to say that the coffee quality whether the beans originated from Papua, Sumatra, Java, or Sulawesi must be maintained at the same level.

“Once the quality is maintained, invade global market,” the President firmly said.

According to the President, the growth of coffee shops and coffee consumption worldwide increased by 20 percent. Thus, there are huge opportunities for the people to be barista, that become a start to open coffee shop and open franchise in other countries.

Also joining President Jokowi in the event were, among others, Cabinet Secretary Pramono Anung, Minister of State-owned Enterprises Rini Soemarno, and Coordinator for Presidential Special Staff Teten Masduki. (UN/JAY/ES)

Translated by : Rany Anjany Subachrum
Edited by : Yuyu Mulyani